How to Achieve Auction Day Success
By Andrew Gibbons of Marshall White Real Estate
801 Glenferrie Road, Hawthorn
With more properties selling in the area by auction Then any other sales method, Andrew provides his tips to achieve auction day success.
1. Plan your auction date carefully. Aim for a ‘clear
calendar run’ in the four weeks leading up to the chosen
date, trying to avoid school term breaks and public
2. Declutter. Declutter. Declutter. Your Sales Agent will be
able to advise you on what needs to be done and can help
organise professional contractors to assist.
3. Invest in preparing your property for sale. This may
include a garden overhaul, painting, general repairs
and high-pressure cleaning as well as interior styling.
Generally, every dollar spent on styling and preparing
your property for sale will be returned three-fold on
4. Invest in photography and videography. Property
marketing is ‘visual’. Beautiful photos and videos are key
to selling ‘the dream’. Drone photography is particularly
important for international and out-of-town buyers to be
able to pinpoint a property’s location and land size.
5. Right from the start, ensure that you are comfortable
with the advertised quoted price range. You only have one
shot at auction, so it’s vital your expectations are in line
with the market.
1. Go to as many auctions as you can to see how they work
and what each auctioneer’s style is like, and how bidders
interact with them.
2. Inspect the property as many times as possible in the
lead-up. If you are sure this is the property for you, invest
in a building and pest inspection – this will give you peace
3. On the day, introduce yourself to the auctioneer and
stand close to him/her, maintaining eye contact, so that
your bids are acknowledged.
4. Dress for success! Buying a house is a major, potentially
life-changing event and looking the part will give you
extra confidence. Also have trusted friends or family
members along for moral support
5. Be sure you have your finance pre-approved – and you
are ready to go.